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Information for visiting, living in, or just passing through the Garden of England.
Accommodation bargains, where to visit, what to see, and lots more!
British artists and architects have been at the forefront of reshaping one of Austria’s
most visited tourist attractions and their work now rubs shoulders with the Dali’s and
Picassos on the walls and in the crystal rotundas of the world famous Swarovski Crystal
World in Wattens, near Innsbruck.
Roxy Music’s Brian Eno, British action artist Jim Whiting - internationally famed for the
music video to Herbie Hancock’s hit “Rockit” and the award winning British architect Sir
Terance Conran are just some of a team of internationally renowned artists & designers
who recreated the Swarovski `Crystal Worlds’
exhibition and gallery.
Crystal Worlds is one of Austria’s premier tourist
Attractions, second only to Vienna’s Schoenbrunn
Castle for visitor numbers. It has welcomed over
8 million visitors to its interactive museum and art
gallery at Swarovski Crystal Worlds in Wattens,
twenty minutes from the Tirol’s capital, Innsbruck,
since it first opened in 1995. The attraction was
originally created to mark the 100th anniversary of
the firm’s globally renowned product, `Swarovski’
crystal, which was first produced in 1895 in the
town of Wattens. It’s now the 114th year since the
crystal product was launched and first marketed,
and the firm currently employs 22,000 people and
sells its products in 120 countries worldwide.
Crystal Worlds is expected to welcome more than
700.000 visitors this year.
Sir Terance Conran’s firm are responsible for the
re-shaping of Crystal World’s commercial centre
and cafeteria. After passing through the fourteen
quirky and imaginative environments of the Crystal
World’s exhibition guests emerge into the Swarovski
shopping experience via two rotunda’s, which ease
visitors from darkness into light, emulating the life
cycle of a crystal. The first rotunda takes guests
from dark, through a starry, crystal lit sky, into
greyness & dawn, to emerge into the brilliance of
a shining crystal universe, dominated by the soft
colours of the Austrian scenery and a central image
of a mountain lake. On a centre stage the latest Swarovski high fashion creations are on
permanent display.
Among the new Crystal World displays is a mechanical theatre, created by British action
artist Jim Whiting. The moving display is centred round an Adonic & a `Walking Woman’
to symbollise the man-woman relationship in a surreal fashion show.
`Fifty-five million crystals’ is the work of world-famous musician & concept artist Brian
Eno, who presents his unique "total work of art". Ambient music, light, and hand-painted
picture components, plus computer technology are fused into meditation-inducing images,
which go through barely perceptible changes to create 55 million different possibilities.
Designer label `name’, bad boy and former Givenchy head designer, Alexander McQueen,
who trained as a tailor in Savile Row and graduated from Central St Martins College of Art
& Design, partnered Tord Boontje to create the `Silent Tree’, a delicate work of crystal.
And finally, British design is also responsible for the `back to nature’ theme of Crystal
Worlds’ cafeteria, aptly named CAFÉ-terra, for its emulation of nature through the use of
natural colours and materials, stone, timber and bark, emulating the mood of the Tyrol’s
mountainous surroundings and accentuating the area’s exceptional nature.
An illuminated display cabinet for five original Picasso plates is mounted on the wall while
a photographic interpretation of the Tyrolean alpine landscape by Austrian artist Nikolaus
Schletterer emphasizes the close link with nature. Against this restrained natural back-
of crystals, which is hung to represent a mountain brook glittering in the sunlight.
To link with the outside, a timber-surfaced wall continues as the background to the bar
and then out onto the external area. When the weather is fine, the glass façade can be
opened onto to the terrace, which has been designed in keeping with the café, using
regional materials.
most visited tourist attractions and their work now rubs shoulders with the Dali’s and
Picassos on the walls and in the crystal rotundas of the world famous Swarovski Crystal
World in Wattens, near Innsbruck.
Roxy Music’s Brian Eno, British action artist Jim Whiting -
Terance Conran are just some of a team of internationally renowned artists & designers
who recreated the Swarovski `Crystal Worlds’
exhibition and gallery.
Crystal Worlds is one of Austria’s premier tourist
Attractions, second only to Vienna’s Schoenbrunn
Castle for visitor numbers. It has welcomed over
8 million visitors to its interactive museum and art
gallery at Swarovski Crystal Worlds in Wattens,
twenty minutes from the Tirol’s capital, Innsbruck,
since it first opened in 1995. The attraction was
originally created to mark the 100th anniversary of
the firm’s globally renowned product, `Swarovski’
crystal, which was first produced in 1895 in the
town of Wattens. It’s now the 114th year since the
crystal product was launched and first marketed,
and the firm currently employs 22,000 people and
sells its products in 120 countries worldwide.
Crystal Worlds is expected to welcome more than
700.000 visitors this year.
Sir Terance Conran’s firm are responsible for the
re-
quirky and imaginative environments of the Crystal
World’s exhibition guests emerge into the Swarovski
shopping experience via two rotunda’s, which ease
visitors from darkness into light, emulating the life
cycle of a crystal. The first rotunda takes guests
from dark, through a starry, crystal lit sky, into
greyness & dawn, to emerge into the brilliance of
a shining crystal universe, dominated by the soft
colours of the Austrian scenery and a central image
of a mountain lake. On a centre stage the latest Swarovski high fashion creations are on
permanent display.
Among the new Crystal World displays is a mechanical theatre, created by British action
artist Jim Whiting. The moving display is centred round an Adonic & a `Walking Woman’
to symbollise the man-
`Fifty-
Designer label `name’, bad boy and former Givenchy head designer, Alexander McQueen,
who trained as a tailor in Savile Row and graduated from Central St Martins College of Art
& Design, partnered Tord Boontje to create the `Silent Tree’, a delicate work of crystal.
And finally, British design is also responsible for the `back to nature’ theme of Crystal
Worlds’ cafeteria, aptly named CAFÉ-
mountainous surroundings and accentuating the area’s exceptional nature.
An illuminated display cabinet for five original Picasso plates is mounted on the wall while
a photographic interpretation of the Tyrolean alpine landscape by Austrian artist Nikolaus
Schletterer emphasizes the close link with nature. Against this restrained natural back-
of crystals, which is hung to represent a mountain brook glittering in the sunlight.
To link with the outside, a timber-
opened onto to the terrace, which has been designed in keeping with the café, using
regional materials.
Local Information:
SWAROVSKI Kristallwelten
Kristallweltenstrasse 1
A-6112 Wattens, Austria
Tel: +43 (0)5224 51080
Click Here for website
Our Choice of Hotel:
Romantikhotel
Schwarzer Adler
Kaiserjägerstraße 2
6020 Innsbruck
Österreich
T: +43-512 / 58 71 09
www.deradler.com
SWAROVSKI Kristallwelten
Kristallweltenstrasse 1
A-
Click Here for website
Our Choice of Hotel:
Romantikhotel
Schwarzer Adler
Kaiserjägerstraße 2
6020 Innsbruck
Österreich
T: +43-
www.deradler.com
